Enviable Beauty Last Updated: March 18, 2026 Effective Date: March 18, 2026
1. Introduction
Welcome to Enviable Beauty (“Company,” “we,” “us,” or “our”). We operate the website enviablebeauty.com (the “Site”), an online retail store specializing in women’s moissanite jewelry.
We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it. Please read this policy carefully. If you disagree with its terms, please discontinue use of our Site.
2. Age Restriction
Our Site is intended solely for users who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If you are under 18, please do not use our Site or submit any personal information to us. If we learn we have collected personal information from a person under 18, we will delete that information promptly. If you believe we may have any information from or about a minor, please contact us at the address below.
3. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our Site, and information from third parties.
3.1 Information You Provide to Us
- Account Information: Name, email address, username, and password when you create an account.
- Purchase Information: Billing address, shipping address, phone number, and payment details (processed securely through Stripe — we do not store full credit card numbers).
- Communications: Any messages, inquiries, or feedback you send us via email, contact forms, or customer support channels.
- Marketing Preferences: Email address and communication preferences when you subscribe to our newsletter or promotional emails.
3.2 Information Collected Automatically
When you visit our Site, we and our third-party service providers may automatically collect:
- Device & Browser Information: IP address, browser type and version, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and navigation paths through our Site.
- Transaction Data: Products viewed, added to cart, and purchased.
- Cookies & Tracking Technologies: We use cookies, pixel tags, web beacons, and similar technologies. See Section 6 (Cookies) for details.
3.3 Information from Third Parties
We may receive information about you from:
- Payment Processor (Stripe): Transaction confirmation and fraud signals. Stripe’s use of your data is governed by Stripe’s Privacy Policy.
- Social Media Platforms (Meta/Facebook, Instagram, TikTok): If you interact with our ads or social content, these platforms may share aggregated or anonymized data with us about ad performance.
- Analytics Providers: Aggregated demographic and behavioral data to help us understand our audience.
4. How We Use Your Information
We use the information we collect for the following purposes:
- Order Fulfillment: To process transactions, arrange shipping, send order confirmations, and provide customer support.
- Account Management: To create and maintain your customer account, authenticate you, and allow you to track orders.
- Marketing & Communications: To send you promotional emails, newsletters, product launches, and special offers — but only if you have opted in. You may opt out at any time (see Section 10).
- Advertising: To serve you personalized ads on platforms such as Meta (Facebook/Instagram) and TikTok via pixel tracking and custom audience features.
- Analytics & Improvement: To understand how visitors use our Site, identify trends, fix issues, and improve our products and user experience using Google Analytics.
- Legal Compliance: To comply with applicable laws, respond to lawful requests from authorities, and enforce our Terms of Service.
- Fraud Prevention & Security: To detect, prevent, and address fraudulent transactions, unauthorized access, and other illegal activity.
5. How We Share Your Information
We do not sell your personal information to third parties. We may share your information with:
- Payment Processor (Stripe): To securely process your transactions. Stripe operates under its own privacy policy and is PCI-DSS compliant.
- Email Marketing Platform (Zoho): To manage and deliver marketing and transactional emails. Zoho is contractually obligated to use your data only as directed by us.
- Shipping Carriers: To fulfill and deliver your orders. We share only the information necessary to complete delivery (name, address, and order details).
- Advertising Partners: Meta Platforms (Facebook/Instagram) and TikTok receive data via tracking pixels to deliver and optimize our advertising campaigns. These platforms have their own privacy policies governing their use of your data.
- Analytics Providers (Google Analytics): Usage data to help us understand Site traffic. Google’s use of this data is governed by Google’s Privacy Policy.
- Business Transfers: If Enviable Beauty is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process (e.g., a court order or subpoena).
- Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, your safety, or the safety of others.
6. Cookies and Tracking Technologies
6.1 What We Use
We use the following types of cookies and tracking tools:
| Type | Purpose | Examples |
|---|---|---|
| Essential Cookies | Required for core site functions (cart, checkout, login) | Session cookies |
| Analytics Cookies | Track how visitors use our Site | Google Analytics |
| Marketing/Ad Cookies | Enable retargeting and ad performance measurement | Meta Pixel, TikTok Pixel |
| Functional Cookies | Remember your preferences | Language, currency settings |
6.2 Your Cookie Choices
Most web browsers allow you to control cookies through their settings. You can:
- Opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout
- Opt out of Meta ad tracking via your Facebook/Instagram ad preferences or at https://www.youradchoices.com
- Opt out of TikTok ad tracking via TikTok’s privacy settings or the Digital Advertising Alliance at https://optout.aboutads.info
- Manage browser cookies through your browser settings (note: disabling essential cookies may affect Site functionality)
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, accounting, and reporting obligations. Specifically:
- Order and account data is retained for a minimum of 7 years to comply with tax and accounting laws.
- Marketing data is retained until you unsubscribe or request deletion.
- Analytics data is retained in aggregated or anonymized form.
When data is no longer needed, we delete or anonymize it.
8. Data Security
We implement commercially reasonable technical and organizational security measures to protect your personal information, including SSL/TLS encryption, access controls, and secure payment processing through Stripe. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
9. Your Privacy Rights
9.1 All U.S. Customers
Regardless of your state, you have the right to:
- Opt out of marketing emails at any time by clicking “unsubscribe” in any email we send, or by contacting us directly.
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information (subject to legal retention requirements).
9.2 California Residents — CCPA/CPRA Rights
If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.
- Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
- Right to Correct: You may request that we correct inaccurate personal information.
- Right to Opt Out of Sale or Sharing: We do not sell personal information in the traditional sense. However, our use of advertising pixels (Meta, TikTok) may constitute “sharing” of data for cross-context behavioral advertising under CPRA. You may opt out by using the cookie controls described in Section 6.2 or by contacting us.
- Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA beyond what is necessary for transactions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To submit a California privacy rights request, contact us at hello@enviablebeauty.com. We will respond within 45 days as required by law.
9.3 Nevada Residents
Nevada residents may request that we not sell their personal information by contacting us at the address in Section 13. We do not currently sell personal information.
9.4 Other State Privacy Laws
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas, and other states with enacted privacy legislation may have similar rights to access, correct, delete, and opt out of certain uses of personal data. Please contact us to exercise these rights.
10. Email Marketing
If you subscribe to our marketing emails, you consent to receive promotional communications from us. We use Zoho to manage and deliver our email communications. Your email address and marketing engagement data will be processed by Zoho in accordance with their privacy policy.
Each marketing email we send includes an unsubscribe link. You may also opt out by emailing us at hello@enviablebeauty.com. Please allow up to 10 business days to process opt-out requests. Note that even after unsubscribing from marketing emails, you may still receive transactional emails related to your orders.
11. Third-Party Links
Our Site may contain links to third-party websites (e.g., social media platforms, partner brands). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or by a notice on our Site. We encourage you to review this Policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Enviable Beauty
Wilmington, DE 19804, USA